Privacy Policy

At DropEyes, we respect your privacy and take reasonable steps to protect the personal information you provide when using our website.

This Privacy Policy explains what personal information we collect, how we use it, the circumstances in which it may be shared, how long we keep it, and the rights available to you under applicable data-protection law.

1. Information We Collect

When you browse our website, place an order, create an account or contact us, we may collect information such as:

• your name;

• billing and delivery address;

• email address;

• telephone number;

• order and transaction details;

• information you provide when contacting our customer-service team;

• information relating to returns, refunds, cancellations or customer enquiries;

• technical information relating to your device, browser and website visit; and

• information collected through cookies and similar technologies.

We only request and process information that is reasonably necessary for operating our website, processing orders, providing customer service and carrying out our legitimate business activities.

2. How We Use Your Information

We may use your personal information to:

• process and deliver your orders;

• take and manage payments;

• send order confirmations, dispatch notifications and delivery updates;

• manage returns, refunds, cancellations and subscriptions where applicable;

• respond to enquiries and provide customer support;

• maintain, operate and improve our website;

• detect and prevent fraud, misuse and other unlawful activity;

• keep appropriate business, accounting and transaction records;

• comply with legal and regulatory requirements;

• protect our legal rights and enforce our terms and policies; and

• send marketing communications where we have a lawful basis to do so.

Where required by applicable law, we will identify an appropriate lawful basis for processing your personal information, such as fulfilling a contract, complying with a legal obligation, pursuing legitimate interests or obtaining your consent.

3. Payment Information

Payments are processed through the payment providers available at checkout.

We do not ordinarily store your complete payment-card details on our own systems. Payment providers may process payment and transaction information in accordance with their own privacy policies and applicable data-protection requirements.

Where subscription payments or other recurring payments are available, relevant payment or billing information may be processed by the payment provider to enable those transactions.

4. Information Shared With Other Organisations

We may provide relevant personal information to organisations that help us operate our business, including:

• our ecommerce platform;

• payment and payment-processing providers;

• delivery, postal and fulfilment providers;

• website hosting, security and technology providers;

• website analytics and performance providers;

• customer-service providers;

• marketing and communications providers where applicable; and

• professional advisers, insurers, regulators, law-enforcement authorities or other organisations where reasonably necessary or legally required.

These organisations may process personal information on our behalf or, depending on the circumstances, as independent data controllers.

We only share information where there is a legitimate and appropriate reason for doing so and, where required, appropriate contractual or other safeguards are put in place.

5. Marketing

If you have agreed to receive marketing communications, or where we are otherwise permitted to send marketing communications under applicable law, we may contact you about products, offers and services that may be relevant to you.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the relevant message or by contacting us.

Please note that opting out of marketing communications does not prevent us from sending important service-related communications, such as information relating to an order, payment, delivery, return or subscription.

6. Cookies

Our website uses cookies and similar technologies to:

• operate the website correctly;

• remember preferences and settings;

• understand how visitors use our website;

• improve website performance and functionality; and

• where applicable, support analytics and marketing activities.

You can manage certain cookie preferences through your browser and, where available, through our website's cookie controls.

Some cookies are necessary for the website to function and may be required for essential features such as security, shopping-cart functionality and checkout.

Where required by applicable law, we will obtain consent before placing non-essential cookies or using similar technologies for purposes requiring consent.

7. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information for periods necessary to:

• fulfil contractual and customer-service obligations;

• maintain accounting and financial records;

• meet tax and legal requirements;

• prevent and investigate fraud or misuse;

• deal with complaints, disputes or potential legal claims; and

• comply with regulatory requirements.

The appropriate retention period varies depending on the type of information, why we hold it and our legal obligations.

When personal information is no longer required, we will take reasonable steps to delete it or securely dispose of it, subject to any legal or legitimate requirement to retain it.

8. International Processing

Some organisations that provide services to us may process personal information outside the United Kingdom or the country in which you are located.

Where this occurs, we will take appropriate steps where required by applicable data-protection law to ensure that your personal information receives an appropriate level of protection.

This may include using recognised transfer mechanisms or other safeguards required by applicable law.

9. Your Privacy Rights

Depending on where you live and the applicable law, you may have rights concerning your personal information, including the right to:

• request access to information we hold about you;

• ask us to correct inaccurate or incomplete information;

• request deletion of information in certain circumstances;

• object to or request restriction of certain processing;

• request transfer of information where applicable;

• withdraw consent where processing relies on your consent; and

• complain to the relevant data-protection authority.

In the UK, you may have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

You can exercise applicable privacy rights by contacting us using the details below.

We may need to verify your identity before completing certain requests.

10. Children

Our website is not intended to be used by children for the purpose of making purchases.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information in circumstances where it should not have been collected, please contact us so that we can consider appropriate action.

11. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should also take reasonable steps to protect your own account and personal information, including keeping passwords and account credentials confidential where applicable.

12. Changes to This Policy

We may update this Privacy Policy when our services, technology, business practices or legal obligations change.

The latest version will be published on this page together with its effective date.

Where appropriate, we may also provide additional notice of material changes.

13. Contact Us

If you have a question about this Privacy Policy, how we process personal information, or would like to exercise a privacy right, please contact:

DropEyes
Email: help@dropeyes.com